Rockport

From its start as a family-owned shoe business in 1971 to its global expansion into more than 60 countries, Rockport is a prime example of a brand that has evolved tremendously over the years but continues to remain true to its roots: comfort and quality. When Rockport joined forces with Drydock Footwear to form The Rockport Group in 2015, they needed a multi-brand webstore that would streamline the shopping experience across all of their brands. Enter TradeGlobal.

 

“With TradeGlobal, we have a partner who understands how each component of the eCommerce ecosystem influences all others, and we use that expertise to our advantage.”

The Rockport Group


Over the course of four months, TradeGlobal rapidly developed and deployed a multi-brand eCommerce webstore on the Salesforce Commerce Cloud (formerly Demandware) platform that included the following features:

  • Shared cart functionality across all three brands
  • A single page checkout
  • BlueCore integration for email marketing enhancements
  • 'Refer a friend' functionality via Extole
  • Gift cards for purchase and redemption on their eCommerce site

In previous years, TradeGlobal also worked with Rockport to launch their Canadian site, which included French translations via an integration with Translations.com.

SUCCESS BY THE NUMBERS

18%

INCREASE

REVENUE

12%

INCREASE

VISITS

6%

INCREASE

CONVERSIONS

22%

DECREASE

BOUNCE RATE

Rockport leverages TradeGlobal’s services across all areas of eCommerce, including development and integration, site content management, digital marketing, fulfillment and customer care.

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