Digital Marketing

DRIVE TRAFFIC, INCREASE CONVERSIONS.

eCommerce success is the result of laying the foundation for a satisfying, engaging online shopping journey – and managing and optimizing the customer experience in real time.

Effective digital marketing unlocks insights into the data and trends that empower your team to make quick decisions and improve every step of the buying journey, from awareness through to purchase.

SP Commerce offers a range of digital marketing services that can help get you there.

  • SEARCH
    MARKETING
  • EMAIL
    MARKETING
  • AFFILIATE AND
    CSE MARKETING
  • SOCIAL
    MEDIA MARKETING
  • PARTNERSHIP
    MARKETING
  • STRATEGY
    AND ANALYTICS

SEARCH MARKETING

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SEARCH MARKETING

Improve your website ranking on search engines and increase the volume and quality of traffic with our comprehensive search engine optimization (SEO) services. These include a full assessment of your site through our SEO Scorecarding process and analysis of the 200+ ranking factors in the Google algorithm that will provide insight into the terms that are most relevant to – and most likely to drive – your brand's success.

Our end-to-end organic and paid search engine marketing (SEM) services will help you get listed where your customers will see you. Our team works to uncover and capitalize on key terms and phrases to boost visibility on the top search engines, preferred social media platforms and the websites that matter most to your business.

We conduct continuous data research and analysis to determine what’s working and where adjustments need to be made – ensuring that you’re adapting messages, promotions and offers in a timely, effective way.

EMAIL MARKETING

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EMAIL MARKETING

Reach your target audience with a digital communication strategy optimized for maximum engagement and results. Our team of email marketing experts provides guidance on email design, execution, reporting and analysis so that all of your promotional, transactional and triggered emails deliver a seamless brand experience with optimized open, click and response rates. content

AFFILIATE AND CSE MARKETING

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AFFILIATE AND CSE MARKETING

Gain exposure to a wide network of well-known brands and organizations with access to SP Commerce’s extensive partner program. Increase awareness and sales through product feeds from your website, customized with the correct fields and uploaded to top search engines and Comparison Shopping Engines (CSEs), such as Amazon, Shopping.com, Shopzilla and Pronto.

SOCIAL MEDIA MARKETING

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SOCIAL MEDIA MARKETING

A comprehensive social media marketing strategy will cater to your brand’s specific needs – including competitive analysis, engagement, conversion methods and revenue generation tactics. Whether you need optimization of current social profiles, performance analysis or recommendations and management of third-party vendors, our team of social media experts will strengthen and optimize your network.

PARTNERSHIP MARKETING

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PARTNERSHIP MARKETING

By leveraging the SP Commerce network of industry experts, we will work with you to build a tailored partnership program that complements your branding and positioning and sets you up for greater success. With the right partners in place, you can ensure your brand stands out in the crowded eCommerce marketplace.

STRATEGY AND ANALYTICS

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STRATEGY AND ANALYTICS

Repeat visits and increased revenue come from a great user experience – which includes everything from quality content to great design. Stay on top of program performance with unique KPIs and key conversion points that provide continuous, actionable analysis and recommendations on everything from traffic flow and sources to conversion rates, promotion effectiveness and year-over-year trends.

MEASURE

Weekly reports aggregate data from multiple sources – providing detailed, executive-level views and a focus on peaks, valleys and trends to help shape future digital marketing and website decisions.

ASSESS

Access to industry and client trends helps you compare your eCommerce site and marketing programs with those of your competitors – and get a better understanding of seasonal and holiday trends.

ENHANCE

Data gathered via causation analysis, benchmark comparisons, A/B testing and attribution modeling uncovers actionable digital marketing insights and exposes growth opportunities.

WANT TO LEARN MORE?

Grow your online presence – and your conversion rate – with an optimized digital strategy.

DOWNLOAD THE DIGITAL SERVICES PDF

Create an experience that will keep them coming back for more.