For decades Time Inc.’s core focus was print, digital journalism and multimedia. With the shifting landscape of the marketplace, the decision was made to step into the merchandise space to create a new eCommerce destination, People Shop by People Magazine.
Selling merchandise online and possessing inventory was a rarity for Time Inc., so it was crucial to find the right solutions partner to guide them through this new venture. Time Inc. had one warehouse in Florida that they used for back copies of magazines for some of the 90 publications it owns. However, this warehouse, as well as the general foundation of the enterprise, could not be scaled to handle hundreds of product SKU’s.
“We are expanding the frontiers of our eCommerce business. This is a new foray for us, so we needed a partner for order management, inventory management, fulfillment and a global warehouse network to distribute the merchandise we planned to sell”, commented Kristopher Schmidt, Senior Director of eCommerce and Consumer Marketing Systems at Time Inc. As is the case with any technology deployment today, Time Inc. knew that there would be challenges involved. Getting all of their systems to integrate smoothly and work in concert, while meeting their expedited time line to launch was their main focus.
CASE STUDY SNAP SHOT
CUSTOMER PROFILE: Time Inc. People Magazine
INDUSTRY: Magazine Publishing, Celebrity Accessory Shop
YEAR FOUNDED: 1923
TIME INC ANNUAL REVENUE: $3.1 Billion
- Develop new eCommerce arm for revenue growth
- Enable global fulfillment and delivery capabilities
- Quick time to market
“We are expanding the frontiers of our eCommerce business. This is a new foray for us, so we needed a partner for order management, inventory management, fulfillment and a global warehouse network to distribute the merchandise we planned to sell”
Senior Director of eCommerce
Systems, Technology & Product Engineering
CASE STUDY SNAP SHOT
CUSTOMER PROFILE: Elastic Path Solution: Elastic Path Commerce 6.11
JAGGED PEAK SOLUTIONS:
EDGE® Order Management
- Accelerated speed to market, deployed in 3 months
- Enormous cost savings due to pre-integrated, best-of-breed approach
- New digital shopping venue for People's 75 million-plus audience
- Global reach for fulfillment and delivery
"Elastic Path and Jagged Peak understood the importance of our quick time to market and made a concerted effort to get the job done."
Manager of eCommerce,
Time Inc. had successfully set up their entire eCommerce magazine subscription business with Elastic Path in years past, and wanted to follow their best of breed approach when building out this new eCommerce arm. “We wanted whatever system we brought in to integrate and work in the same way as Elastic Path’s – I tend to think agile, best-of-breed approaches scale better over time, because if you need to replace or change a part for some reason, you have the flexibility to do,” Schmidt remarked. After vetting Elastic Path’s partner network, Jagged Peak’s EDGE platform and FlexNet solution was identified as the best option for order management and fulfillment. With good recommendations from clients, the fastest time to market, and “plug and play” integration into many systems, Jagged Peak was the clear choice.
Jagged Peak’s offering also came with FlexNet, a global network of warehouses that came integrated with the EDGE software. This gave Time Inc. the opportunity to fulfill from multiple warehouses simultaneously. The ATP or availability-to-promise feature was also a key driver for customer satisfaction –providing real time inventory visibility and accurate delivery date commitments.
People Shop was successfully deployed in just 3 month with curated mini boutiques from 18 brand partners, bringing People’s 75 million-plus audience daily fix of fun.
Time Inc. was able to go from being a magazine subscription-based enterprise to one that is now competing on a level with established retailers, giving them a huge step forward and a competitive advantage against other publishers in the space.
Even before the final contract was signed, Jagged Peak provided a detailed project plan that included benchmarks, targets and time lines to help Time Inc. understand the task at hand and ensure the project’s success. Goals were met in accordance with the original time line, including some that popped up along the way such as information technology security requirements.
Utilizing Elastic Path’s and Jagged Peak’s integrated, agile solutions not only expedited deployment, but also helped Time Inc. avoid enormous costs and complexities that would have otherwise been a factor had they selected a solution that would have required a great deal of customization.
What words best described the project? “Collaborative and Successful. We had a comprehensive team that put all the moving parts together, both Elastic Path and Jagged Peak understood the importance of our quick time to market and made a concerted effort to get the job done,” commented Alcardo Vazquez, Manager of eCommerce, Time Inc.
GET IN TOUCH
Learn more about how we can help power your brand experience.